Whilst walking past the streets on Chinatown it was impossible to overlook
such a distinct unusual style in the prevailing crowd. We took notice of a very
decorated girl walking by us, this style that this fashionable young lady attires
fits into ‘Lolita’… now that may be very familiar to some people who are aware
of Japanese fashion, but may seem unusual to others. Lolita fashion; dominating
Japan for a long time now is an intense fashion style but also representative a
subculture for some, it’s a style that emphasizes the material and shape of a Victorian
style garment. Depicting a fashion sense in which you alter the style and eminence
to embody your personality and strong sense of style, the origins for Lolita
come from many different elements. And so link to eras such as late Victorian
of the 1800s and the early birth of gothic influence in Victorian fashion in
the 1830's, where the classic dress styles highlighted being an upper class
lady in the society of the time of which emphasized their sophistication,
class, and power and so, just clarifies how much of a detailed and elegant style
it is to wear. There are several types of Lolita that exist; Sweet, Classic, Goth,
Punk and subcategories within those. The start of Lolita (Inspired by many
movements from 1800-1900) came about in 1970 in Japan with the debut of a brand
called ‘Angelic Pretty’ as through 2000 the style popularised and still holds
its popularity to this day. Now shadowing globally in other countries especially
European cites, it is now apparent on the streets of London.

Dress from Camden Market
Not just replicating the 1800's Victorian fashion, Lolita in itself as a
style includes modern elements, being a complex style to explain a few things
that differentiate it from the traditional Victorian is the softness of the
look. dresses in the Victorian era where extremely structured in body and fitting,
with high waist lines to emphasize the hour glass figure , here the girl bellow
proves to add her own personality and technique of Lolita as she wears a double
layered frill dress. The thin and subtle lace and frills add gentleness to her
look. The high neck line adds elements of the Georgian era garments, and the pleats
and peti-coated bottom give it a less strong shape yet a lovely form of the
garment. The girl bellow here really adds more depth to her style and chooses
to coordinate her outfit in a cute and sophisticated manner, which is why we
like to say.. every Lolita is different.
Necklace: Handmade store in Camden Market
Bracelet: Forever21
Shoes: unnamed store (Camden Market)